UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.
The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.
HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.
An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.
A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.
It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.
UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.
The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.
Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.
The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.