PhonepayPlus, the organisation that regulates 'phone paid' services for fixed lines and mobiles in the UK, is proposing a new way of regulating premium-rate telephone services. It's created a new Code of Practice that shifts the responsibility for legal compliance to those who actually operate and promote the service, helping it to quickly and directly target any provider responsible for causing consumer harm.
PhonepayPlus has started a 10-week consultation period with consumers and industry stakeholders. Ofcom is also inviting comments about the draft code, which it says would strengthen the regulatory regime while creating a flexible and proportionate regulatory framework for legitimate providers.