News Articles

Friday, September 25, 2009

A quarter of high-street mobile shoppers don’t buy

Customer experience systems company Amdocs has published some research that looked at 4,000 mobile phone users who’d visited a mobile phone service provider’s shop in the previous six months. More than 60% of them said they’d visited a store to buy a new mobile phone or upgrade their current handset – yet a quarter of them left without making a purchase.

Half of those consumers who’d planned to make a purchase but didn’t go through with it said they’d have bought if they’d had a better customer experience. The main reasons for abandoning the purchase were the length of time to complete the transaction or a lack of in-store knowledge about devices & tariffs. [Press release]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1762

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement