This year the number of mobile video viewers in the USA will jump by almost 30% to 23.9 million people, according to a report from eMarketer.com. That's 9.7% of all mobile phone owners and 7.7% of the total population. By 2013, those figures will double to 15% of the population (and 18.5% of mobile owners).
eMarketer says the number of mobile video viewers – people who watch video content on mobile phones through a mobile browser, subscriptions, downloads or applications at least once per month – will continue growing at a compound annual growth rate (CAGR) of 22.8% from 2009 through to 2014.