A new survey has listed the UK’s most popular online retailers according to the amount of visits from mobile devices. The IMRG-Experian Hitwise Mobile Hot Shops List puts Amazon UK in first place and Amazon.com third, giving them over 10% of all mobile visits to retail sites in April 2013. Argos was in second place with 2.3% of visits.

Comparing the mobile list with the Hitwise list of desktop visits shows very few differences, although Apple is notably absent from the mobile top 10.

James Murray, Digital Insight Manager for Experian Marketing Services, said “Technology is changing our lives and with smartphone penetration in the UK approaching 60% of the population, mobile shopping is rapidly expanding.  The brands that can provide a seamless experience for their customers regardless of device are the ones that are flourishing and it is no coincidence that there is significant overlap between the top 10 retailers from mobile visits and the top 10 of the Hot Shops list. This is also evidenced by leading providers like Apple, Orange, O2, Carphone Warehouse and 3Store rising up the list since last year. Overall online retail continues to grow at a considerable pace with UK Internet visits up 30% year-on-year for the first quarter of 2013. The UK now spends 10% of all time online shopping and the Hot Shops list remains an important barometer to measure where shoppers are going to make their retail purchases.”

According to the report, mobile commerce now accounts for 20% of the UK online retail market, having grown from less than 1% in 2010.

Top 10 mobile sites: IMRG-Experian Hitwise Mobile Hot Shops List

Top 10 desktop sites: IMRG-Experian Hitwise Hot Shops List