Amazon.com has brought its Android application store to Europe, launching the Amazon Appstore in the UK, Germany, France, Italy and Spain.
The store is notable for offering a ‘paid app’ free of charge every day. It also includes regular Amazon features including personalised recommendations, customer reviews and ‘1-Click’ payments. Apps are tested by Amazon and backed by Amazon’s customer support.
Jim Adkins, Vice President of Amazon Appstore, said “Customers in the US have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we’ve received great feedback about discovery features like Free App of the Day. We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase. Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We’re delighted to extend that experience to our European customers.”
The Amazon Appstore is called ‘App-Shop’ across Germany, France and Italy, while Spanish customers have a service named ‘Tienda Apps’ (Apps Store).
[Amazon Appstore download page]