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Friday, March 7, 2014

An Apple iPhone is more likely to be lost than other smartphones, says new research

Although the Apple iPhone is often seen as a device that’s easily broken, a new study suggests it’s actually tougher than other smartphones. However, an iPhone is also more likely to be lost.

The figures come from US-based ProtectCELL, which offers mobile protection plans and services.

Overall, iPhone customers are around 46% less likely to need a replacement device than people who use other types of smartphone. According to ProtectCELL, iPhone owners are 11% less likely to report a broken or damaged device when compared to other smartphone users - yet they’re 65 more likely to request a replacement because of their device going missing.

A rise in the proportion of tablet claims was also reported. Tablet owners in 2013 were nearly 90% more likely to submit a replacement request than tablet users in 2012.

Scott McLaren, ProtectCELL’s chief marketing officer, said “All of our customers, whether iPhone, smartphone or tablet users, rely on us to quickly and seamlessly replace their devices when they encounter unfortunate luck. Our customers can take solace in the fact that in a world of frequently broken and misplaced mobile devices, ProtectCELL has their backs.”

Author: The Fonecast
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