News Articles

Monday, May 17, 2010

Bluetooth marketing works… and here's the proof

Bolton-based Nextgen Bluetooth says its technology has helped cut crime by 30%. The marketing company has been working with Bedfordshire police, setting up a Nextgen Bluetooth server at Toddington Services on the M1 motorway. Drivers in the lorry park received messages in a selection of Western and Eastern European languages advising them to keep an eye on their loads and report any suspicious activity. Reported crime at this location dropped by over 30% during the two-month trial.

Crime levels increased when the server was removed; the technology has now been reinstalled permanently.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1163

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement