New research from Forrester says 27% of British adults listen to music on their mobile phone at least once a month. That’s ahead of the USA, which – despite doubling its music consumption in the last 12 months – only has 10% of adults listening. It’s also a long way behind China with its 70% listenership.
However, the figures for mobile music downloads aren’t as good. Just 3% percent of European music phone owners have bought a song ‘over the air’ in the last year. [Source: mocoNews.net]