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Friday, September 20, 2013

Consumers will download over 100 billion mobile apps this year, says new report

New figures from technology research company Gartner anticipate that 102 billion applications will be downloaded from mobile app stores this year, up from 64 billion in 2012. Less than one in ten of those apps will be chargeable to download, according to Gartner’s forecasts.

However, total revenue generated from mobile apps is expected to reach $26 billion (£16 billion) in 2013, up from last year’s total of $18 billion.

In-app purchases are expected to account for 48% of this app store revenue by 2017, up from 11% last year and 17% in 2013.

Brian Blau, research director at Gartner, said “Free apps currently account for about 60% and 80% of the total available apps in Apple's App Store and Google Play, respectively. iOS and Android app stores combined are forecast to account for 90% of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

Worldwide Mobile App Store Downloads (millions of downloads)

  2012 2013 2014 2015 2016 2017
Free downloads 57,331 82,876 127,704 167,054 211,313 253,914
% free downloads 89.6% 91.0% 92.0% 93.0% 94.0% 94.5%
Paid-for downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total downloads 63,985 102,062 138,809 179,628 244,801 268,692


Author: The Fonecast
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Categories: Applications, NewsNumber of views: 4546

Tags: research android applications ios

1 comments on article "Consumers will download over 100 billion mobile apps this year, says new report"

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9/20/2013 8:49 PM

Patrick Pettay, Director of Business Development EMEA at InMobi, has issued the following comment about Gartner's app store forecast:

"Gartner's forecast of over 100 billion downloads by the end of the year really show the scale of the app market and its continued ferocious growth. The forecast revenues of $26 billion illustrate how lucrative a market this is for developers."

"However, for developers to succeed they need to fully understand the life-time value (LTV) of their app users, keeping them on-board through analytics and segmentation. Understanding the fundamentals of app purchase behaviour will help them to add new users at varying value and cost, thus maximising the difference between the cost of acquisition and the revenue earned. Developers should be looking carefully at in-app purchases (IAP) whilst using advertising to those who don’t engage in IAP. To tap into this exponential market growth, it is imperative that developers plan to re-target past users who are much more likely to re-engage than new users, at a lower cost. The dollars and app adoption by users will continue its upward trajectory; it will be those developers who understand the importance and drivers of high LTV that will succeed and reap the rewards of the booming app economy.”

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