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Wednesday, September 3, 2014

Isis mobile payment service is changing its name to Softcard

In July the US-based Isis mobile wallet announced plans to rename its service following the rise of a militant group known by the acronym ISIS (now more frequently referred to as Islamic State).

Isis Wallet has now confirmed it’ll be changing its name to Softcard.

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Michael Abbott, Softcard’s CEO, said “Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category.”

“Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.”

A new Softcard app is due to replace the Isis Wallet in the next few weeks.

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Author: The Fonecast
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Tags: usa payments isis softcard

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