Microsoft Tag, which was launched five years ago as an alternative to QR codes, is closing in two years’ time.
For the next two years the service will be supported by Scanbuy, which will add Microsoft Tag Technology to its ScanLife platform from next month. ScanLife already supports QR codes and NFC tags.
Mike Wehrs, CEO and president of Scanbuy, said “We are humbled and honored to be entrusted by Microsoft to carry forward the Microsoft Tag technology for the leading brands that use Microsoft Tag as well as the millions of the app’s users, allowing them to build upon the tremendous success of the platform. Microsoft’s decision to allow Scanbuy to incorporate the Microsoft Tag technology into the ScanLife service is a testament to the power of our technology, service offering, patent portfolio and the Scanbuy team.”
Unlike a basic QR code, Microsoft Tag allowed usage to be tracked by the creator of the barcode.