Market research company GfK says the UK’s spending on mobile entertainment hasn’t changed much in the first quarter of 2009, although it’s noticed a number of new usage trends.
Its GfK Retail and Technology division reports that subscription-based video and music purchases are rising and now account for 40% of all mobile entertainment downloads. Trivia and word games are the most popular types of mobile games, with 27% of all sales, while bundled games have risen to 15% of revenue and ad-funded games now represent 2% of the download market. [Press release]