Thursday, February 26, 2009
Mobile internet users are more likely to be light (not heavy) users of PC-based web
Some interesting findings from digital research company comScore: light PC-based internet users are more likely to use the mobile internet thasn heavier PC-based web users. In fact, the light users were 30% more likely to be mobile browsers than heavy users. The study in the USA found that 15.2% of light PC internet users accessed news and information on their mobile device at least once per week, compared to 11.7% of heavy PC internet users. [Press release]