News Articles

Monday, December 20, 2010

Mobile marketers need privacy guidelines, says Mobile Marketing Association

The Mobile Marketing Association has launched an initiative to develop a “comprehensive set of mobile privacy guidelines” that’ll be available alongside the trade organisation’s Global Code of Conduct. It says there’s a growing need for marketers and consumers to have a transparent, accepted understanding as to how information is collected and used for mobile marketing.

The MMA’s privacy initiative is being led by Alan Chapell of Chapell & Associates, who’s also co-chair of the MMA Privacy Committee.

Greg Stuart, Global CEO of the MMA, said “The launch of this initiative shows the MMA’s and mobile industry’s ongoing commitment to the importance of consumer transparency with regards to privacy issues and data collection. The industry recognizes that in order for marketers and publishers to responsibly and sustainably engage consumers through and with the mobile channel, we need to continuously update how we address the collection, management and use of personal data or related consumer information.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 4846

Tags: mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement