News Articles

Thursday, March 25, 2010

Mobile phones are now our favourite method of banking

Mobile billing company mBlox has published survey results that show mobile phone banking is more popular than visiting a local branch or telephone banking via call centres.

37% of UK mobile phone customers are currently using mobile banking, while 25% of US mobile users have adopted mobile banking services.

When asked which banking method they preferred, mobile banking was rated above telephone banking by users in the USA and the UK (although by just a single percentage point in the UK). Only 2% of respondents in the US and 3% in the UK chose branch banking as their preferred method.

The greatest benefits of mobile banking for consumers were seen as the ability to 'access banking services anywhere, at any time,' as well as 'convenience' and 'time-saving'. The top four mobile services in both countries were daily balance notifications, suspicious activity notifications, fraud alert notifications and notifications about low balance, overdrafts and credit limits.

Andrew Dark, CEO of mBlox, said "It's clear from the findings of this survey that consumer behavior is shifting to adopt the capabilities afforded by mobile banking. We are seeing strong interest in the mobile sector from a wide variety of industries including transportation, retail, marketing and entertainment, which shows there is an opportunity for financial services to benefit from this increasingly popular channel."

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1017

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«April 2024»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive

Terms Of Use | Privacy Statement