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Thursday, December 16, 2010

Mobile shopping is popular when watching TV, says Orange UK research

It’s time for yet another Christmas mobile shopping report. This one comes from Orange UK, which has been talking to customers using its Orange World mobile portal.

Almost a third (31%) of mobile shoppers have been ‘multitasking’ by looking for presents whilst also watching TV – and around a fifth (18%) have been leaving their mobile shopping until bedtime. 13% shop for presents from their mobile whilst at work, while 11% shop during their commute to and from work. Overall, the top day for mobile shopping was Saturday.

Orange says the top five most searched for retailers on Orange World were Amazon, Argos, eBay, Asda and Tesco.

Steve Ricketts, Head of Mobile Commerce at Orange UK, said “Mobiles are making shopping easier this Christmas, as people can buy presents in secret from their phones - without worrying about being overlooked or found out by anyone. So whether you’re looking to buy a special gift for a loved one, or simply have no time to go to the shops and need to buy on the move – you can make sure Christmas shopping is hassle free this year.”

Author: The Fonecast
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