News Articles

Wednesday, November 28, 2012

New Chief Marketing Officer for HTC

HTC says it’s appointed Benjamin Ho as its new Chief Marketing Officer. He’ll join the company in January and will replace John Wang, the current CMO. It’s also changing the role of Jason Mackenzie, currently president of global sales and marketing, who will now be focussed on HTC’s global sales strategy.

Mr Ho was previously vice president of business strategy & marketing at Taiwan mobile network Far EasTone Telecommunications and has previously worked at Motorola Asia Pacific, BBDO Greater China and Young and Rubicam International.

He’ll take the lead of HTC’s ‘Marketing 2.0’ project, which is designed to refocus the company’s work “around holistic marketing and mass-market brand outreach”.

Peter Chou, CEO of HTC, said “We welcome Benjamin to HTC and look forward to integrating the global marketing capabilities he brings to the company. Our growing brand, centered around our world-class innovation and design capabilities, will provide a global platform not just for HTC, but for Taiwan culture and innovation.”

Author: The Fonecast
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 4845

Tags: htc marketing taiwan

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment


Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«April 2024»


Terms Of Use | Privacy Statement