New location-based app echoecho left its beta stage this week, having attracted $750,000 in funding from Google Ventures and UK-based PROfounders Capital.
The cross-platform application is designed to help customers find where their contacts are, even if the recipient of the ‘where are you?’ query doesn’t have the echoecho app. The user can also share their location with friends.
Nick Bicanic, echoecho co-founder and CEO, said “We’ve all been in a situation when we’re near our friends, but can’t actually find them. We wanted to create an app for that and we wanted one that people would actually use – that doesn’t destroy the battery life of your phone, broadcast your location to everyone in the world or force you to join yet another social network. We already carry around our real social network in the address books of our smartphones and that's the social network that really matters.”
The service works anywhere in the world across multiple platforms including Android, iPhone, Blackberry and Nokia. An echoecho API is available to developers.