PRADA and LG Electronics have renewed their exclusive mobile phone partnership and have committed to developing a new device, the PRADA phone by LG 3.0, for launch in early 2012.
The collaboration began in 2006, with the original Prada phone - launched as the world’s first touchscreen mobile phone - introduced in 2007. It was followed by the Prada phone 2.0 in 2008.
Patrizio Bertelli, CEO of Prada Group, said “The partnership between Prada and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology. These values are common to both our brands, which have always anticipated, and often set, the trends in many fields. We were therefore delighted to cooperate again with LG in the development of the latest creation of the mobile communication industry.”