News Articles

Thursday, March 7, 2013

New report says direct billing could help mobile operators regain their share of the content market

A new report from Juniper Research says ‘direct carrier billing’ - enabling consumers to charge purchases to their mobile phone account - could transform the mobile content market. It’s found that third-party content providers with direct carrier billing have seen a five to six-fold increase in conversion rates compared with credit card billing. In addition, average transaction values are also higher.

As a result, Juniper Research expects mobile content revenue that’s been paid for through direct carrier billing to rise from $2 billion last year to more than $13 billion (approaching £9 billion) by 2017.

Currently two-thirds of content downloads worldwide are made via Google Play and the Apple App Store, with network operator shops and online portals accounting for just 6% of content downloads.

Dr Windsor Holden, research director at Juniper Research and author of the report, said “While many operators have now abandoned the own-brand storefront approach, by leveraging their billing relationship with the end user they can retain a foothold in the content play. Simply by offering consumers a billing choice, monetisation rates will rise dramatically.”

[Whitepaper; report]

We spoke to Windsor Holden last month about the innovation expected at Mobile World Congress. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file. Alternatively, receive our podcasts every week via RSS feed or iTunes.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement