Zurich-based roaming specialist Starhome has revealed a new Global Services Operations Center designed to help network operators by identifying events that can affect consumers who are ‘roaming’ abroad. The GSOC can track the movements and services of over one and a half billion mobile roaming customers, proactively identifying and evaluating disruptions and peaks in services.
For example, network failures can be identified automatically. The ‘home’ operator can be informed and campaigns can be triggered to minimize traffic and revenue loss. Conversely, large groups of subscribers in a single location – perhaps for a sporting event – can be identified and targeted with promotional offers that encourage usage.
Amit Daniel, Vice President of Marketing at Starhome, said “Since its establishment in 1999, Starhome has invested tens of millions of dollars in infrastructure management and our globally held IP network, with a third of Starhome’s annual budget being used for R&D purposes. The GSOCs are connected to our IP network, both unique in the industry - enabling Starhome to offer managed service-based products and solutions. With our IP network investment, 20 patented solutions and a fast growing customer base, the outlook for 2011 is very positive in all areas.”