Nokia has appointed Jerri DeVard as the company’s Executive Vice President and Chief Marketing Officer with effect from 1st January 2011.
It’s part of a reorganisation that’ll put all of Nokia's Marketing, Brand Management and Communications activities in a new Marketing and Communications organisation.
Ms DeVard will also join Nokia's Group Executive Board, reporting to Niklas Savander, Executive Vice President and head of Nokia's Markets unit. She has more than 25 years of marketing experience across leading consumer brands, along with fund-raising experience as part of the Barack Obama presidential campaign and running her own marketing consultancy.
Stephen Elop, Nokia’s CEO, said “I am delighted to welcome Jerri to the Nokia team. Her experience and proven track record from a wide range of consumer businesses will be a great boost to increasing consumer focus and will bring fresh thinking as we strive for a clearer value proposition for our consumers and continue to build the Nokia brand.”