O2 Recycle, the two-year-old project that pays customers for old phones and raises money for charity, has launched a week-long challenge to set a new world record. The O2-supported scheme is asking mobile phone users to visit their nearest O2 store from 7th to 13th October 2011 and donate an old mobile phone.
The current Guinness World Record is 6,130 phones donated in one week but O2 Recycle hopes to exceed 10,000 phones in the next seven days.
Customers either receive a trade-in price for their old handset or can give the money to O2’s Think Big projects, which offer funding, training and support to young people. All profits from O2 Recycle are donated to Think Big, with £500,000 already raised.
Bill Eyres, Head of CR, Environment and Sustainability New Business for O2, said “This challenge is a fun way of highlighting how we can help the environment through responsible recycling while also helping people get great prices for their unused phones and other gadgets. We don’t take a penny from O2 Recycle as it all gets donated to our Think Big initiative to support amazing young people making a difference in their communities. We would like to appeal to as many people as possible to take part and become official Guinness World record breakers!”