Orange has enhanced its 'Orange Wednesdays' 2-for-1 cinema tickets deal to include a 2-for-1 deal at Pizza Express for the next 6 months. Unlike the cinema offer, which is redeemed by presenting a text message, the restaurant deal requires users to download and print a voucher. The new offer is being promoted in a £7 million cinema, TV, radio, press and poster campaign using a 'Wizard of Oz' theme. [Press release]
