An ABI Research survey in the USA has revealed that 53% of smartphone users say they already have or soon will use their handsets for mobile banking. In addition, almost half of smartphone users say they have or plan to use their phones to do mobile shopping – and about a third said they’d clicked on at least one mobile advertisement.
Mark Beccue, a senior analyst at ABI Research, said “These are very exciting findings for merchants and service providers promoting mobile commerce . We see mobile commerce in the US finally starting to achieve a mass market appeal. It’s not just smartphone owners: non-smartphone mobile users’ interest in mobile banking and commerce services, while lower than that among smartphone owners, is also on the rise, with 17% of non-smartphone users surveyed using or intending to use mobile banking services.”