News Articles

Sunday, February 6, 2011

Poor Nexus S sales? Blame the Carphone Warehouse's deals, says Carphone Warehouse subsidiary

Mark Bridge writes:

Last December we reported on the launch of the Google Nexus S, which was being sold exclusively in the UK by the Carphone Warehouse and Best Buy UK (which is run in partnership with the Carphone Warehouse).

A couple of weeks ago I saw a poorly-worded press release from mobiles.co.uk, which is part of the Carphone Warehouse retail family. “Google Launch The New Nexus” it shouted… despite the Nexus S having been launched well over a month earlier. The announcement appeared to be little more than a combination of an advertisement and an opportunity for the company to improve its Search Engine positioning.

I’d forgotten about it until I saw another release from mobiles.co.uk today. This one, subtly headlined “Google Nexus S Best Deals”, was also peppered with hyperlinks but at least the overall style had improved.

However, the message it contained was pretty blunt. Opening with “It's fair to say the Google Nexus S hasn't set the world alight”, the release went on to ask why the Nexus S was being outsold by the Galaxy S. Different launch dates?  Availability in network retail stores?  No. According to mobiles.co.uk, “the answer is deal strength”. That’s right. Apparently its parent company wasn’t trying hard enough.

Still, I have some good news for the team at mobiles.co.uk. Vodafone has now said it’ll soon be selling the Nexus S as well. There’s nothing like a bit of healthy competition to generate some stronger deals, wouldn’t you say?

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, OpinionNumber of views: 14772

Tags: carphone warehouse google

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement