Online betting community Betfair has sponsored a number of Bromley FC’s football players to have QR Codes shaved into their hair. The players will see action this weekend in the first round of the FA Cup against Leyton Orient.
The barcodes, which are usually seen in print, will direct mobile phone users to the Betfair Mobile site when they’re scanned. They’ve been shaved into the players’ hair by celebrity stylist Daniel Johnson.
[Betting.Betfair.com]