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Wednesday, January 30, 2013

RIM launches BlackBerry 10 and changes the company name

No more 'Research In Motion'

After a slightly awkward start in the UK this morning, Research In Motion has launched its new BlackBerry 10 platform along with the first two compatible devices.

The BlackBerry Z10 is entirely touchscreen, while the BlackBerry Q10 combines a touchscreen with a traditional physical keyboard. Both run 1.5GHz dual-core processors and have 2GB of RAM plus 16GB of expandable storage.

UK sales of the Z10 will start tomorrow from all major networks and retailers, although the Q10 isn’t expected to go on sale until April.

In addition, RIM has changed the company name to ‘BlackBerry’ today.

Thorsten Heins, BlackBerry’s President and CEO, said “This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history. RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.”

Full details of the BlackBerry 10 announcement are on the next page.

Author: The Fonecast
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