News Articles

Monday, July 1, 2013

Sainsbury’s and Vodafone are launching a joint UK mobile venture this summer

A new mobile service called Mobile by Sainsbury’s is being launched this summer by Vodafone and Sainsbury’s in the UK.

Image

It’ll run as a 50/50 joint venture with a management team of experienced mobile, retail and marketing experts from both Sainsbury's and Vodafone. Full details haven’t yet been released, although Mobile by Sainsbury’s is expected to be a virtual network offering mobile phones on a range of tariffs.

Customers will receive Nectar points as a loyalty incentive.

Luke Jensen, Sainsbury’s Group Development director, said “Our customers trust us to provide top quality products and service at fair prices, and Mobile by Sainsbury’s feels like a natural extension of our brand as well as a great way to reward our customers. We’re extremely pleased to be working with Vodafone and look forward to developing a range of mobile products and services that will take the stress out of purchasing decisions in a familiar environment, offering what’s right for them whatever their needs may be.”

The service will operate in competition with Tesco Mobile, which is a joint venture between rival supermarket Tesco and O2 UK.

Sainsbury’s has previously offered a Sainsbury’s Mobile service in partnership with The Carphone Warehouse and O2. Earlier this year it launched a trial of in-store phone shops at its King’s Lynn and Letchworth superstores.

Sainsbury's Phone Shop, King's Lynn

Sainsbury's Phone Shop, King's Lynn

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, Networks and operators, NewsNumber of views: 25565

Tags: uk vodafone mvno sainsbury's

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement