News Articles

Thursday, January 24, 2013

Smartphone users spent £5 billion on apps last year

Last year smartphone users spent $8 billion (around £5 billion) for paid apps in the five biggest application stores: the Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone Store. That’s a 27% increase from the previous year, according to a new report from mobile research specialists research2guidance.

However, the report also points out that the number of new apps in stores is exceeding demand, which is lowering revenue and could eventually lead to a situation where paid content isn’t a profitable business model.

Average revenue for paid applications fell from $26,720 in 2011 to $19,560 in 2012.

As a result, research2guidance says there’s increasing interest in other revenue models including in-app advertisements, in-app purchases, mCommerce, apps bundled with hardware or services, efficiency gains and cost reduction.

[research2guidance blog]

The market for paid app downloads

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 3165

Tags: research applications

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement