Mobile phone manufacturer HTC says it’s making a “strategic investment” in London-based digital multimedia company Saffron Digital.
Saffron Digital will continue to provide media and content services to its third party partners, which include device manufacturers, network operators and content providers in 26 countries. The management team will also continue unchanged.
Companies using Saffron Digital’s technology include HTC, LG, Paramount Digital Entertainment, Sony Ericsson, T-Mobile, Nokia and Samsung.
Shashi Fernando, CEO of Saffron Digital, said “HTC’s investment increases our global expansion capabilities and provides us with an opportunity to expand into new markets like Asia and new sectors like games and music delivery. We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”