UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.
It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.
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John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:
1. Mobile search marketing spend to increase significantly in 2012.
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Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.
Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.
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76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.
And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.
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2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.
It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.
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