The Advertising Standards Authority has upheld a number of complaints against an online advertisement for UK virtual network Bemilo by The Carphone Warehouse.
Several statistical claims were made in the advertisement, which described Bemilo as “the UK’s safest mobile network designed to be used by children and managed by parents”.
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A new UK virtual mobile network is offering parents the ability to monitor and control their child’s mobile phone.
Bemilo, which is running over the Vodafone network, will offer concerned parents the ability to check and restrict connections from their child’s SIM card. Unlike app-based solutions, the controls cannot be switched off by the user.
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