We interview Shankar Meembat about the UTuneMe radio app
Mark Bridge writes:
Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.
Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.
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Podcast - 25th January 2013
In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.
It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.
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