In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.
It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.
In addition, the UTuneMe service can be used to provide personalised news, traffic and weather information based on the customer's location and any other details they've shared.
| Receive our podcasts automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file. |