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Telefonica launches 'Smart Steps' footfall tracking service in the UK

Last month Telefónica Digital set up a new Telefónica Dynamic Insights business unit and said its first product would be called ‘Smart Steps’.

It’s now announced the launch of ‘Smart Steps’ in the UK.

Author: The Fonecast
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Telefónica signs agreement with market research firm GfK

Anonymised mobile network information available to commercial partners

Telefónica Digital has established a new business unit called Telefónica Dynamic Insights, which will work together with research company GfK.

The new unit will provide companies and public sector organisations with analysis based on anonymised information from its mobile networks.

Author: The Fonecast
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