The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.
It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.
Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.
As a result, mobile now accounts for 9.7% of all digital advertising spending.
57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.
That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.
A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.
A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.
New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.
Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.