The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.
It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.
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Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.
As a result, mobile now accounts for 9.7% of all digital advertising spending.
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57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.
That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.
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A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.
A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.
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New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.
Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.
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