We talk to Henry Lawson of nFluence media
Mark Bridge writes:
Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products? According to nFluence Media, there definitely is.
To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.
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Podcast - 17th November 2012
In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.
nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.