A promotional deal with EE has seen 40 black cabs in London and 10 in Birmingham turned into mobile WiFi hotspots. Each taxi has been given its own 4G data connection via a MiFi wireless router.

The promotional 4GEE campaign will run for three months.

London-based Eyetease Limited says it’s received approval from Transport for London to introduce a new WiFi service in London black cabs.

The service, which is called CabWiFi, will be free to passengers for 15 minutes after they’ve watched a 15-second advertisement. Drivers will be able to use the service via their own password.

greentomatocars, which was established in 2006 as London’s first green minicab company, is now offering free WiFi in all its vehicles. It’s thought to be the first passenger car company in Europe to install a mobile hotspot service.

The company operates 300 Toyota Prius hybrid cars as well as people carriers and executive vehicles in the capital.

A new mobile app called Click A Taxi has launched in the UK and Ireland, promising coverage across all towns and cities. It’s already available in Denmark, Sweden and Norway.

The Click A Taxi app is available for iPhone and Android devices. Customers who book via the app are located by GPS; the nearest participating taxi company is then located and the app provides regular updates on the arrival time. There’s no charge for the app and no fee for booking a journey.

Mark Bridge writes:

Get Taxi promises ‘a simpler, faster way to order taxis from your mobile phone’. But there’s much more to this ambitious company than its free mobile app. I spoke to Neal Fullman, the company’s CEO, to find out more.