The Telephone Preference Service and Ofcom have introduced a new text message service that lets UK mobile users opt out of receiving unsolicited sales and marketing calls.
Mobile phone users can simply text ‘TPS’ and their email address to 78070.
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New research published by UK communications regulator Ofcom shows that signing up to the Telephone Preference Service reduces the number of unsolicited ‘live’ marketing or sales calls by around a third.
Organisations are legally required to ensure they don’t call numbers registered on the TPS unless they have the consumer’s consent to contact them.
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The Information Commissioner’s Office and Ofcom have published a joint action plan to tackle nuisance calls and unsolicited text messages.
Ofcom has powers to deal with ‘silent’ automated calls and abandoned calls, while the ICO is responsible for dealing with companies that make unwanted marketing calls or send SMS text messages.
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