IMImobile, one of India's largest and fastest-growing mobile technology companies, has acquired UK-based mobile content and services provider WINplc. The resulting company will have a global workforce of over 600 people. Former WIN CEO Graham Rivers will become an Executive Director of IMImobile.
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A takeover of UK mobile technology company WIN plc seems to be increasingly likely. Last week WIN directors recommended accepting an offer of 141p per share from IMI mobile; today it's reported that private equity group ECI Partners is offering 150p per share. ECI's plan would merge WIN with Mobile Interactive Group (MIG).
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Mobile information and entertainment company WIN plc has announced it's working to improve Vodafone's services to mobile virtual network operators. Current UK MVNOs include Asda, Talk Mobile, BT Mobile, Truphone and Lebara.
The partnership enables new customers on Vodafone-hosted MVNOs to request a SIM by simply sending a text to a shortcode. WIN's SMS platform then manages a short dialogue with the consumer, obtaining and recording their name and address before the SIM card is posted directly to them.
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