76% of the UK's mobile phone users don’t use their handsets to access the internet, according to the new Brandheld study from Essential Research. In fact, 60% of UK mobile users say they don't own a phone with internet access - and only 30% of these people are interested in getting one.
Alex Charlton, Partner at Essential Research, said "What we’ve found is pretty surprising news: there is an enormous gulf between the perceptions we hold about mobiles being a big part of our Internet lives and the reality. In fact only a small percentage of us are truly internet mobile users and the industry has a big job to do to move mobile internet into our everyday lives."