Independent mobile ad network InMobi has published research that looks at the anticipated Apple iPhone 5, which is expected to be announced next week. It’s found that 41% of mobile users in the USA, Mexico and Canada plan to buy an iPhone 5 - and over half of them expect to make the purchase within six months of launch. As a result, the iPhone 5 has the potential of being Apple’s fastest-selling device.
Understandably there’d be less interest if the October announcement was for an updated device instead of a completely new handset; InMobi says less than 15% of mobile consumers would be interested in an ‘iPhone 4S’.
Over half of BlackBerry users and current iPhone users are planning to switch to the new Apple iPhone 5 (52% and 52% respectively), followed by 27% of Android owners.
| Current device/OS |
Planning to upgrade to iPhone 5 |
Planning to upgrade to iPhone 4S |
| iPhone |
51% |
11% |
| Android |
27% |
11% |
| BlackBerry |
52% |
28% |