News Articles

Tuesday, July 15, 2014

US-based mobile payment service Isis prepares to rebrand

Last year AT&T, T‑Mobile and Verizon rolled out a mobile payment service across the USA. The service, which is called Isis, was originally announced in 2010 and is currently available on a number of Android and iOS devices.

However, recent international news headlines have used the acronym ISIS to refer to a group of fighters in Syria and Iraq.

In a statement, Michael Abbott – CEO of the payment service – said “We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand. We know this is the right decision – for our company, our partners and our customers.”

A further announcement is expected within the next few months.

Author: The Fonecast
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment


Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«February 2024»


Terms Of Use | Privacy Statement