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Monday, February 17, 2014

Weve reveals its Pouch loyalty app

Mobile payment and advertising partnership Weve has announced Pouch, a mobile-based ‘loyalty card’ application. The first company to trial the scheme is the Eat food group.

Pouch can detect a customer’s location to within a few metres, thanks to its compatibility with Apple’s Bluetooth-powered iBeacon.

It’s linked to the launch of the ‘Weve Acceptance Network’, which Weve product director Sean O'Connell describes as “the UK’s first major attempt to bring together a set of common ideas and platforms for the loyalty industry”.

[Weve news]

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