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Wednesday, December 16, 2009

Will 2010's Ovi store revamp see the end of Comes With Music?

Last week George Linardos, Nokia's VP of Product, Media & Games, said the company planned to launch a revised Ovi store in Spring 2010, with a 100%-new store in place for the summer. He also said the Ovi store was seeing almost a million downloads every day.

Yet Nokia's mobile services aren't winning over everyone. Tero Kuittinen, an analyst with MKM Partners, says Nokia Comes With Music could be closed within 12 months. Others agree, suggesting that Comes With Music wasn't promoted well and came to market too late.

So it's possible that the forthcoming revamp of Ovi could mark a reorganisation and repositioning of Nokia's other mobile services at the same time. Nokia says it's taking a long-term view with Comes With Music… but it's not saying how far ahead it's looking. [Sources: Bloomberg.com; FierceMobileContent.com]

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