Mark Bridge writes:
A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there’s a lot more to this type of accessory than first meets the eye.
I started this week’s podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.
“Our cases are all about the protection. We see OtterBox as offering an opportunity to sell a smartphone to customers who might previously have been concerned about having a smartphone, or who would have been worried about damaging an expensive device. It opens up new avenues and opportunities for resellers that they would never have considered for smartphone devices. We know plenty of construction companies who’ve deployed maybe an iPhone into their companies, which would never have been possible if they didn’t have an OtterBox on their device.”
Rhona went on to explain that OtterBox works closely with many manufacturers to ensure that tailored cases are available when new devices launch, although “we were in the queue waiting for an iPhone 4 when it was launched, same as everybody else!”
| You can listen to the full interview with Rhona Cashman from OtterBox by using the built-in audio player on our website, finding the programme via iTunes or by downloading the MP3 file. |