John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:
1. Mobile search marketing spend to increase significantly in 2012.
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Mark Bridge writes:
Recently Pizza Express introduced a new iPhone application that lets customers book a restaurant table and pay their bill. The app was developed by 2ergo, a UK company based in Manchester.
Last week I spoke to Colin McCaffery, Product and Technology Director at 2ergo, to find out how difficult it was to get the app and the restaurant's own technology working together.
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