MEF, the global trade association for companies engaged in mobile content and commerce, has revealed its mobile industry predictions for the next 12 months.

Its forecast combines insights from the group’s Global Board of Directors with research from the recent Global Mobile Consumer Survey.

Mark Bridge writes:

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Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

Mark Bridge writes:

“T’ain’t what you do (it’s the way that you do it)”

So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.